A new trend?

December 12, 2008

I wonder if these types of emails are a new marketing trend. I receive many emails from different retail companies that sell clothing and I have noticed when there is a sale of when the website is introducing new clothing items, not only does the site provide you with a picture of the new items or sale items, but will provide a photo of a whole outfit. The outfit normally includes, accesories (belt, handbag, earrings, necklace, bracelet), shoes, top and bottom. Is this a new marketing plow- to convince consumers to purchase the entire outfit or to help those with less of a fashion sense?

 

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2 Comments Add your own

  • 1. Al Jordan  |  December 22, 2008 at 9:39 am

    i dont think its a bad idea to advertise the whole outfit as one, when you walk into a department store the dummy always on something hot

  • 2. Jaime Cruz  |  December 22, 2008 at 7:35 pm

    Yeah it’s a good idea. The idea of one stop shopping appeals to a lot of people So they just can go with the best suggestion

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